It’s been a while since my last post but a lot has happened since then. I am now past issue #2 and working on issue #3. Doing a monthly magazine is hard work. There never seems to be a day where I’m not worrying about a deadline. And to think we almost considered doing a weekly magazine!
If you’re just starting your magazine and don’t have a lot of capital then you must find ways around that. Any good company needs great employees to make it successful and the magazine business is no different. As a start up you might not be able to afford the best of the best but there are plenty of resources available if you take the time to look for them.
I had formed my group of writers when I had an online publication. My writers volunteered their time and their work for free. I still had deadlines and back then we were actually a bi-weekly publication. On average we’d publish about 8 articles every 2 weeks. You might want to start out the same way, with people who are willing to donate their time and talent. You can start at colleges and with students that are English majors or students who are studying in the areas that are particular to your magazine’s subject matter. Colleges and universities are a great source of talent that won’t cost you much. They are as hungry to get exposed and published as you are in need of talented writers.
For your sales team you can also dig into the college pool and find students who are majoring in business or marketing. They have the energy and drive to work for that commission. And yes, have commission. Offer bonuses for the top seller or for whoever sells the first add for that month. Pre paid gas cards are also great to give out.
Again, colleges are a great place to find some talented designers. Find people who are interested in designing lay outs. This type of work can be done for free or for little money. Students need work for their portfolio and what student wouldn’t want to have a magazine as part of their portfolio. Who knows, you might even be able to hire them once you get going.
I guess the overall point of this is to go out and find some talent at your local college or university. This is a mutually beneficial relationship that will allow you the space to save some capital and invest it in other areas such as marketing or promotions.
You can visit my magazine at www.inlaredomagazine.com
Find me on Facebook